What's new at Brand Development

Branding Fiasco Better Be Who You Say You Are
Our experience as customers offers great instruction into the concept of branding. Come with me on a recent “experience” and you’ll see what I mean... (read more)

New Years Resolutions And Branding
Happy NEW YEAR!!!!! I hope you rang in the New Year with your loved ones and I pray that you had a wonderful time doing it... (read more)

Branding Web Strategy Mistakes - Brand Identity Guru
1. Lack of overall strategy and clear definition of success:Most people realize the need for a site, but don't understand what it can/should do for the company. And when they do have a goal, they don't measure it... (read more)

Branding Your Products Is Important
I was chatting with a couple of friends, all of us are either copy writers or graphic designers?r both?in the advertising industry, so, naturally, our conversations leaned towards the topic... (read more)

Branding Guru - Brand Identity Guru
Branding TodayHave you ever had a good brand experience? How about a bad brand experience? Is there a difference in your mind? How many people do you tell about a positive brand experience? How about for a poor brand experience?One poor brand experience... (read more)

Logo Design - Branding - Brand Identity Guru
Do you have any idea how important your company logo is? Well you should. It appears on everything from your corporate identity system, brochures to your website, reaching customers, prospects, vendors and the press... (read more)

Logo Design - Corporate Identity Branding - Brand Identity Guru
Like it or not it? who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall feeling with your organization... (read more)

Branding? Brand Identity Guru
Brands are important aspects of any business, but unlike money or bricks, mortar and paperclips, a brand is an intangible aspect of business. It lives in people? heads and is defined by all of that person? contacts with a company... (read more)

Small Business and Branding? Why and How?
When we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition... (read more)

Positioning and Branding - Brand Identity Guru
Where is your brand positioned in the marketplace? How is it perceived, both positively and negatively? Can you identify your brand's core strength? and equities? What are the barriers or threats standing in the way? A brand strategy company will... (read more)

Branding Services - Brand Identity Guru
Branding Services is a tactic that marketing executives and managers should not only understand, but also employ... (read more)

Boston Web Design Branding - Brand Identity Guru
A branding company's website purpose is to design websites that will attract attention, give a professional image and support the message you are trying to convey in writing. There are arguments for doing your website design in-house... (read more)

Build Brand Identity Through Product Branding
Building a product into a brand leader is not easy, but I truly believe that you can improve your branding impression if you follow these 2 rules; Passion & Consistency as well as the 4P? of Branding that I have developed, PRODUCT? PLACEMENT? PROMOTION... (read more)

Branding Strategy - Brand Identity
Today, in many organizations around the world, branding is treated as a cosmetic exercise only, and regarded merely as a new name, logo, stationary and possibly a new advertising campaign... (read more)

Branding Advertising Agency
Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings... (read more)

Branding Your Radio or TV Campaign With A Musical Identity (aka Audo Logo, aka Jingle)
You don't think twice about a business card and letterhead logo for the visual aspect of your campaign, why not an audio logo to brand your broadcast campaign?With the magic of music you can capture the personality of your business, create an emotional... (read more)

Branding On The Web Is Like Mining For Fools Gold
I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" or "digital!" You can't have a conversation today for more than... (read more)

4 Underused Hot Spots for Your Personal Branding Iron
I?l never forget what my mentor told me:? on? communicate in any way to any person without the stamp of your personal brand.?veryone has a personal brand, whether they know it or not. And everyone has a personal brand, whether they like it or not... (read more)

Airlines, Price Wars, and Branding
Here are some thoughts on the study of the theory of price wars as they relate to the industries like the Airlines and others. Comments on an article in Harvard Business Review in March-April edition 2000. The article was called 'How to Win a PRICE WAR'... (read more)

Speech on Branding from a Franchisor Founder
I was asked today by a group of students; What do you feel is the best way to build brand name and why? And what significance do you feel are relevant to a strong corporate identity?Well obviously this is a group of marketing students... (read more)

Mature Market or Changing Shifts in Competition Co-Branding in Mobile Automotive Sector
So you want to start a quick lube? We great and in doing so you have been asked by the SBA assisted loan to make a business plan,? ally hoe?and away you go! Right? Well wait a one second, every good business plan discusses market share, competition,... (read more)

Fleet Business in Oil Changing and Car Dealership Fleet Sales Office Co-Branding
Who you should co-Brand with and whyWe have noticed a trend which is getting more popular amongst the larger city, Auto Dealership fleet departments. We are seeing a more inclusive bundling of services... (read more)

Strategic Moves In The Branding Gamble!
The so called? lobalisation?has cluttered the world markets with so many products and services that nearly 90% of the marketing managers in competing companies do pretty much the same to sustain in the market... (read more)

Branding Junk Removal - He Did It, Can You?
What does it mean to be remarkable?Brian Scudamore, CEO and Founder of 1-800-GOT-JUNK?, who in 1996 was operating the million dollar plus company at the age of 26, said it means,? ou?e got to get out there and be loud and proud... You?e got to stand out... (read more)

Brilliant Branding Builds Business
Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It is a strong and consistent message about the value of your business... (read more)

Branding With Banners
You might have heard that banner advertising is dead. Nothing could be further from the truth! If you can find a banner exchange that gives you a decent ratio you can begin branding of your site, and branding may be the one thing you MUST do to get and... (read more)

Counterfeit Branding - Representing True Globalisation!
From cigarettes to fashion accessories to food products to medicines, more than 50% of the global market are filled with counterfeited products... (read more)

Branding Versus SEO
Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet... (read more)

Political Branding and Marketing
Political strategists, branding gurus and image consultants could learn a lot from the modern corporate successes in branding. In each political season we see positioning by the front-runners to get your vote... (read more)

Shattering the Branding Myths
If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Over the years, many myths about branding have taken hold in the online world and spread like wildfire... (read more)

Effective Branding...Whats in a Name!
Ask any marketing executive and they will tell you that a company's name is golden. There are certain associations that people have with a name, one that invokes emotions -- good or bad... (read more)

Branding Fiasco -- Better Be Who You Say You Are!
Our experience as customers offers great instruction into the concept of branding. Come with me on a recent? xperience?and you?l see what I mean. Here? the situation:I want to order an 800 number. On my AT&T bill is a customer services number... (read more)

Importance of Branding - Whats in a Name?
Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to itself and the marketplace... (read more)

7 Branding Secrets: Ready or Not?
Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be viewed by customers and potential customers... (read more)

Why Branding?
Having a concise, clear image that you project to your clients and customers is important in today? market... (read more)

Corporate Internet Branding? Branding Your Business Online
Let me tell you a story about Pete and a pizza. After a long day of fighting uncooperative pipes and fixtures, Pete P... (read more)

Top Design and Marketing Tips from a Branding Expert
This month, we wanted to share some general tips relating to your graphic design that we've come up with over the past year:Always include an address on your business card, even if you are operating a small business out of your home? it greatly... (read more)

Why You? -- Professional Identity Branding
You can have first-rate products and services, but if you can't establish the need, communicate the benefits and differentiate yourself from the competition in ways that make people want to do business with you, you?l forever be selling up hill... (read more)

Co-Branding in Automotive Service Businesses
In a world of co-branding, point of destination strategies and co-op marketing; all industries are evolving and diversifying to capture greater profits within a single brick and mortar location... (read more)

The New Branding Awareness - A Value Based Concept
The new branding awareness is about when you take ownership of a commodity, a special talent, concept or product. What is it that you stand for? What you stand for is an experience that your customers feel from you... (read more)

Internet Branding
Having been in the franchising business all my life and understanding how hard it is to build a brand, I have probably read every other popular book on the subject... (read more)

Corporate Internet Branding is only Part of A Business Success
Gaining new clients that are excited about developing a corporate Web site, and are gung-ho to get started is a dream come true... (read more)

Articles and Internet Branding: 5 Steps to Success
Are you ready to become an internet marketing expert? Are you ready for a massive conversion rate plus unlimited residual streams of income for your web-based business? Excellent! I'm here to focus your mind on the job at hand... (read more)

Branding: What Not to Do
Here's a little story about what not to do as you carve out a name for yourself in the world of internet business.Don't use a miscellaneous email account as your primary web contact address... (read more)

A Lesson in Branding from Paris Hilton
I have never been a fan of Paris Hilton.I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, "Skank... (read more)

Branding: Bring Back the Jingle!
Did you grow up in the '70s and '80s? If so, you probably have a slew of campy jingles from various TV commercials filed away in your brain... (read more)

What the Heck is Branding and Why Should I Care?
There's been a lot of buzz lately about branding. But what exactly is it, and who needs to do it? Simply put, a brand is what makes your business uniquely YOU! It's the way you present your business and how the world perceives it... (read more)

Branded Email: Email Branding is the Next Generation of Email
All You Need is Branded Email Or Always Branded Email There to Remind MeFor the past 75 years, almost every form of popular communication has transformed from black and white to color. Newspapers, television, and computers are only a few examples... (read more)

Creative Branding Increases Sales Through Company Recognition
The one thing that everyone has in common is that we are all consumers; we all buy. Every day, from daily small purchases, like your morning coffee and newspaper, to big monthly or yearly purchases, like a television or a car... (read more)

Importance of Business Branding
Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most important one... (read more)

Pressure Washing Companies and Co-Branding
Pressure washing companies often miss what we call? uper niche?markets, those industries which very much need pressure washing services and are willing to pay top dollar for them. One such industry is the signage business... (read more)

Corporate Branding and Professional Logo Design
Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say? ny business? I mean it, absolutely any business?ven if it? a mom-n-pop shop... (read more)

Loan Officer Marketing? How Branding Shapes Your Prospects Perceptions
Social scientists have proven that people experience what they come to expect. It? like the first time you watched your favorite movie... (read more)

Branding: You are the Brand
What's in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM... (read more)

Articles: The Perfect Branding Tool
If you own a web-based business, you're probably aware of the need for things like link exchanges, lead-purchasing, SEO copy, banner ads and all of the "traditional" ways to get exposure on the World Wide Web... (read more)

Branding 101: Why Its Critical to Business Success and How to Do It Right
What? Your Brand?A brand is a product/company personality that helps distinguish it from the competition. It evolves out of the product essence... (read more)

Branding Article: Pepsis Missed Brand Opportunity
I love Pepsi. It? that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it? not Coke.Yet Pepsi has been consistently #2, and there? nothing wrong with being #2 if that? your goal... (read more)

Branding: All My Exs Live In...
...my senses. I know, you were thinking? exas? Well, if they do live in Texas, then it? a good thing that I live in Virginia (dodged that bullet - swish!)... (read more)

The Importance of Branding - Can It Really Make a Difference?
As consumers, we don't really think about the importance of branding. We just seem to go with the flow of brand names that have become synonymous with our daily living... (read more)

How to Conduct a Domain Name Search and Why Your Domain Name Matters for Long Term Branding
Creating a website is not just about designing your pages and including all the important information, it is also about creating a domain name that relates to your products and services and that is also easy to remember and spell for your customers... (read more)

How A Crazy Branding Stunt Can Bring Results For Years
As a beginner, you would be forgiven for thinking that marketing is simply advertising your product or service, how wrong you are.Marketing is the art of allowing people to know that your business exists... (read more)

Corporate Branding? Dont Forget Your CDs!
Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identify a company by its familiar logo or special color scheme... (read more)

Corporate Branding and Trade Shows - 8 Tips for Marketing Managers
Trade shows are part of the marketing mix and the appearance by your firm should be a continuum of your entire marketing including advertising, public relations and events... (read more)

All About Branding
In this article i will explain how you can make your brand an succes.Corporate branding...does not start at your logo and stops at your products... (read more)

Branding Yourself To Increased Profitability
Successful Realtors know the importance of branding their identities into the consciousness of the communities in which they live, like the big boys; Pepsi, McDonald's, Burger King, and other companies we know and have come to trust... (read more)

Create a Niche: Stoke Your Market With Affiliate Branding
Propose success, demand performance, and brand your market with appeal. In a world of costly business start-ups, expensive design tools, and rugged competition you can still beat the system... (read more)

Budget Your Branding
It is very important to regularly monitor your advertising activities in the process of brand building, to realize how much they are contributing to the bottom line. Expediting marketing expenses wouldn? generally lead to a stronger brand name... (read more)

Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing
Lanyards are fast becoming the new "must have" promotional item.Events organisers in the UK are realising the potential that custom printed lanyards can have in brand awareness... (read more)

Business Branding - How Character Affects Customers and Your Business Image
The public buys far more than just your products, services and so-called image promotions. Whenever they interact with anyone or anything associated with your business, they are automatically branded emotionally, good or bad, by the totality of your... (read more)

Personal Branding: Characteristics of a Strong Personal Brand
How many times have you been at a networking function and been lost for words when asked "what do you do"?We all have... (read more)

Branding, Control, and Results - Submit Articles in Your Own Name
Article distribution is currently booming on the internet. Authors do it for a number of reasons: It is a good way to be picked up by the search engines. The backlinks from your resource box can help your search engine position... (read more)

Branding Your Business To Make More Money
Branding your comapny should be the first thing a company does. You have to convince potential customers to buy from you. Very few people have a monopoly like Microsoft or Ebay, Everyone else need to steer business to their company or product... (read more)

Understanding Your Personal Branding!
In the world today, there are two distinct groups of people, those who understand the power of personal branding and apply it to all facets of their lives, and those who aren? even aware of it? existence as a force impacting on their lives on a minute... (read more)

Signage and Branding for the Small Business
Increasing brand awareness through the use of print advertising, TV and radio advertising, the internet and direct mail campaigns are generally the most well known methods of building up your business profile in today? dynamic market, another element in... (read more)

How To Use Ad Tracking Software For Name Branding
You probably already know that ad tracking software is the 'life-blood' of any successful online business. Knowing exactly where your visitors, buyers and subscribers are coming from can save you boat-loads of wasted advertising dollars... (read more)

Logo Design and Branding? Points to Remember
A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among its customers... (read more)

Branding is Everything... Everything is Branding
A consumer will give you about three seconds, maybe 4 if you're lucky, to get to your message across. To make it obvious that your brand is different, that your brand is better, and why they should take time to care. That's it. You've got three seconds... (read more)

Branding and Internal Communication
In the I-HR newsletter, moderator Beth N. Carvin asked if the idea of branding could be used, effectively, to improve productivity and retention... (read more)

Pharmaceutical Branding
Branding is such an important aspect of business that even apparently boring products such as pharmaceutical products, drugs and medicines become interesting and exciting... (read more)

Branding Your Business
If you think only big corporate names need to think about things like brand names, think again... (read more)

Business Branding
Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most important one... (read more)

Personal Branding Techniques for Real Estate Agents and Brokers
A key principle of marketing is to find something unique about what you offer as the basis of your sales message... (read more)

Small Business and Branding: Why and How?
When we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the... (read more)

Branding Its More Than a Logo
How clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key... (read more)

Build Your Business Through Brilliant Branding
Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product... (read more)

Corporate Branding: Dont Forget Your CDs
Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years... (read more)

Britney Spears Branding
Britney Spears Branding by: Sopan Greene, M. A. How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you're selling anything then you're a... (read more)

Ebook Rebranding The New Ebook Marketing Power?
Well, it is definitely yes! In the early day of internet marketing, giving away ebook free was a very good list-building strategy. It worked extremely well... (read more)

Why Branding Is Vital For Your Home Business Success
On a hot Sunday afternoon when your body fluids have been drained dry by the scorching sun, which would you rather order? Coca Cola, or Jeebejus Sweet Soda? The answer is as clear... (read more)

Branding In Printing
When you encounter the term branding in printing, the logos, designs and styles that are inherent are the first things that come to mind. Branding, if you dig deeper are not just these things... (read more)

Branding Is Not Selling Out: ITS SELLING IN
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn? in a gallery??Ever see an astounding independent film and wonder why people all over... (read more)

Don? Get Caught In the Trap: The BIG Difference Between Personal and Business Branding
When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me?n my business and the business in me"?With hundreds of thousands of... (read more)

Notable News - The Branding Myth
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding"... (read more)

Branding - More Than Just a Statement - A Memory Scar
Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding... (read more)

Eye On The Pie: Branding From an Investors P.O.V.
When building a business as a brand it's important to avoid a myopic view and consider another important aspect of the business game as well-- investing... (read more)

The Role Of Public Relations In Branding
Because PR can be difficult to control, it is often discredited. According to Dick Lyles, president and chief operating officer of The Ken Blanchard Companies, a full-service consulting and performance improvement company, "People tend to migrate to... (read more)

The Art of Successful Branding
Branding: it? a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world? most prominent corporations, but it? no less important to the small business owner... (read more)

Effective Public Relations Essential for Personal Branding
Move over pop star "Posh Spice" Adams and English soccer hero David Beckham, the personal branding power of newly engaged Australian celebrity sports couple Lleyton Hewitt and Rebecca Cartwright could be worth up to $100 million dollars... (read more)

Britney Spears Branding
How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you're selling anything then you're a marketer and you should study the biggest successes to... (read more)

Branding Mistakes - Brand Identity Guru
1. It? ells itself.?I don? need to market.Okay, you might have a solid product or service. You might even routinely satisfy your customers. They might even send their friends and family to you. But wait... (read more)

Donald Trump On Branding - Brand Identity Guru
Love him or hate him, one thing is certain: Donald Trump is a successful guy. We don't have to sum up his accomplishments for you, because his name speaks for itself... (read more)